Buy How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab (ISBN: ) from Amazon’s Book Store. Everyday low. How to Write a Good Advertisement has ratings and 11 reviews. Ivica said: It’s good enough book about Victor O. Schwab. How to Write a Good. In his series of five articles titled “How to Write a Good Advertisement”, which appeared in the Printers’ Ink, Schwab introduced a five-step copywriting.

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Sep 04, Fotis Chatzinicolaou rated it it was amazing. By using the same elements that have made top copywriters like Victor O. Trust me, you’ll get a lot from it. Isaac Perdomo rated it really liked it Sep 03, With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability.

Working under Sackheim, Schwab, soon developed into a great mail-order copywriter.

Paperbackpages. But, for some reason, I have found it really boring.

As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money using any of the ideas and products sold herein. If you shcwab want to quickly learn some theory in this area feel free advdrtisement take some of those books published in the last 20 years and you are set to start writing your first copy. Trish rated it it was amazing Feb 02, I particularly liked that the writing is very straightforward and unpretentious.

Free advice from greatest ad man ever-Claude Hopkins here. Evan Donahue rated it really liked it Dec 14, Sariya rated it it was amazing Feb 24, Following these proven techniques and vitor, anyone can write professional advertisements that create a memorable image, pull axvertisement mailboxes full of orders, or attract new customers to their service. When the coupons schsab, he could easily track which ads it came from, the headlines, copy appeals, length, layouts, etc.


How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. It’s good enough book about copywriting. A Short Course in Copywriting 4. To see what your friends thought of this book, please sign up.

How to Write a Good Advertisement – Victor O. Schwab – Google Books

Every effort has been made to accurately represent our products, recordings and their potential. KJ Prince rated it it was amazing Feb 10, Pickle Partners Publishing Publication Date: Feb 04, Mugizi Rwebangira rated it liked it. Daniel clagg anderson rated it it was amazing Feb 13, One of the best books on copywriting and advertising mentality I’ve ever read.

Hence, if you need to write things that persuade people, you could probably pick up some tips from here.

How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab

You should always exercise due diligence before purchasing from any site online. May 07, Cara marked it as to-read Recommended to Cara by: Free the greatest copywriting speech ever here.

It shows how to properly construct ads for sales. Vidtor Author Victor O. Read this book and gain a clear understanding of the structure of an advertisement. Contact Us Text or Call There is gold in the old!


Took a lot of notes on this one. Each individual’s success depends on his or her background, dedication, desire and motivation.

Free reprint and marketing rights to my hours of audio recordings, mp3s, and transcripts here Free rare print ads from the 20s 30 40s 50s and 60s here. Open Preview See a Problem? My favorite of the “classics” of copywriting. Refresh and try again. A copy research pioneer, Schwab frequently used coded coupon ads to test ads.

How to Write a Good Advertisement: A Short Course in Copywriting

Only if you like being good at what you do. Stephen Thompson rated it it was wrige May 22, Any claims made of actual earnings or examples of actual results can be verified upon request.

In this “short course in copywriting”, he also explains how to design winning layouts, increase the number of responses, and more Schwab was the one of most famous direct marketing copywriters of all time.

A classic advertising book. Nov 20, Luke Tucker rated it really liked it. May 06, Ivica rated it liked it. Drago rated it it was amazing Jun 19, InSchwab and his partner Robert Beatty took over the Sackheim and Scherman agency when Scherman and Sackheim decided to give it up. Drew Jackson rated it really liked it Jan 05,